A Press Release is a Public announcement to the news media and other targeted publications to draw attention to a specific event, services or product launch.
The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the services or products marketed by the firm.
Writing a press release that can go into any newspaper is a traditional way of submitting a press release. It’s easy for the average copywriter but creating one that works with the search engines is a skilled task and is helpful for search engine optimization (SEO). It’s a delicate balance between writing creatively and getting the necessary keywords into your press release. This is where a great SEO copy editor comes into play. Each press release is optimised for the search engines utilizing keywords that are used by your target audience in searching for your product or information.
Scionsys Softwares, Pune, India, manages online PR and marketing utilizing several news feeds including Yahoo News,
Google’s eMediaWire News Service
Using RSS/XML feed the specially crafted press releases gain maximum exposure and is fully optimised to be found by search engines easily
Wide distribution to consumers, journalists and researchers
Brand awareness among existing and new customers
Top rankings in Google, Yahoo and MSN or optimized keywords
Links from web sites that pick up your news release
We at Scionsys Softwares offer customized Press Release Services. Being in the field of Internet Marketing Services for the last 10 years we have successfully run Online Campaigns for clients in India and abroad.
With our expertise in Press Release our team of experts in Pune will offer personal advice for your News, Events, launch of Product or Service and ensure it to be a success as per your expectations.
Product Press Release
Social Media Release
Methodology at Scionsys Softwares:
Work with you on a website design that matches your company’s image
Create a unique website design that is pleasing view websites and easy to navigate
We at Scionsys Softwares carefully understand what you want to achieve by the Press Release, we then thoroughly go through your requirement, study your website and news stuff and based upon the analysis we prepare a Press Release as per the Standards set by the Press Release Agency Organization.
Analysis of Company Profile
Analysis of News to be publishedM
Define Target Group
Write Press Release
Approval of Press Release
Submitting Press Release
After the approval of Press Release we start with the submission of Press Release to prominent Press Release Publication houses in India and abroad.
Define Target Group and Geographical Location
Prepare List of Press Release Agencies
Submit the Press Release
Verify whether Press Release has been published
Re-submission of Press Releases to sites where approval is pending / Rejecting